Fundraising CRM News from DonorPerfect

Monday, November 21, 2005

Software or Service?

I was traveling back home from a business trip, and was reading one of those financial magazines I find scattered in the seat backs on airplanes. In the magazine was an article from Saturn, GM's successful division to deliver a 'different kind of car company' to customers.

In the article was a quote I remembered from one of the managers and he said, "We are not a car company; we are a service company that happens to make cars."

I thought about this for a while and realized that DonorPerfect is very much the same type of company. Sure, we have great fundraising management products, both DonorPerfect Visual Edition and DonorPerfect Online, but I think what makes us great is the SERVICE we provide to our customers in helping them make a difference by using our software.

From our trainers, to data conversion specialists, to developers, and especially to our front-line support, it's our service that helps our customers reach their goals. After all, the last time I checked, fundraising software doesn't print money. It takes teamwork, training, and knowledge to use the software as a tool to help you be successful. We look forward helping you get there!

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