Fundraising CRM News from DonorPerfect

Wednesday, October 11, 2006

Shooting under par...

I had the good fortune of participating at a recent golf outing for Woody's Circle of Care, a non-profit organization that gives grants to at-risk families in our local community. It was a perfect day in the Northeast, so getting away from work for the day (after so much traveling) was relaxing.

They used WebLink to capture all of their golf registrations and raffle ticket purchases, and offered credit cards as a payment option. It was quite interesting to see the staff at the golf course, connected to a wireless internet connection, using the software to register everyone- and it was very successful.

If your organization hosts a fundraising event, you should definitely consider WebLink as it saved this organization dozens and dozens of hours in administration time. In addition, they realized that just being able to accept a credit card had distinct advantages. I witnessed one exchange at the registration table where one golfer said:

"Oh you take credit cards? Here, run $1000 through this [card] and keep the remainder as a donation."


Before this extra donation he was contributing ~$450, so offering credit cards netted an additional $550!

Finally, since this was their first event using WebLink, they did learn a few things. For example, though they were able to accomplish the registration process with one laptop computer, it really required two (and in fact, based on this experience, we at DonorPerfect believe you should have 1 laptop for every 50-60 guests.) Additionally, it does make sense to make sure you have a backup system (paper notebook) in place in case an internet connection goes down (which happened for 3-4 minutes and ended up being an issue with the laptop's wireless card).

Regardless of the small hiccups, everyone agreed the outing was a huge success and they look forward to using WebLink for their future on-line registration needs. Contact Julie Blum at jblum@donorperfect.com to see how WebLink can solve your on-line form and payment processing needs.

Oh, and the scores that day??? Well, I'm not the best golfer in the world, but our team did manage to shoot under par... (as long as you include all the mulligans we took! ;) )

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