Burning Money...
Just tonight I came across this. It's certainly funny, and probably will work for them. (Heck, even this blog post will likely increase their traffic).
However, shouldn't this large company start reducing their inflated prices instead of spending their money on this????
There comes a time when enough is enough. Marketing is one thing, frivalous spending, at the detriment of your NON-PROFIT clients, is another.
Labels: Blackbaud
posted by Jon Biedermann at
7:10 PM
3 Comments:
That was really weird. I kept thinking that was you guys because the name of the nonprofit they were celebrating was "DonorPerfect", and the name was everywhere - the newspaper headline, etc. The only words that come to mind are "confusing" and "awkward".
I understand the point you are making on seemingly overpriced software, but each organization is going to aim to purchase the best software for their purposes at the best price they can afford. If an organization is going to spend tens of thousands of dollars on a piece of software, they aren't going to be overly concerned by marketing dollars spent by their vendor of choice (since they weren't being money-conscious in their decision-making in the first place). Those non-profits who are more frugal want the best value and they are the ones that are going to be putting the vendor under the microscope for such decisions.
So, I think there'd be more outcry over "frivolous spending" if it was being done by a company whose customers were aiming to save money in the first place.
You certainly have a point there over the expectations of organizations that buy expensive vs. low cost software in the first place.
I have since thought about editing or deleting the post (as it is a bit confusing as the first poster pointed out)
My intention was that I think there is a reasonable limit how we should (as vendors) spend our money since we serve non-profit customers.
For example, Kintera (before they were bought by Blackbaud) was notorious for spending huge sums of money on marketing, specifically conferences. At one conference (AFP International, Baltimore, I believe), they actually hired masseurs and gave out foot massages. Later, they rented out an entire building, complete with dance instructors (giving lessons) and a full bar, and even shrimp the size of your hand. It was completely over the top and is likely one of the many reasons they lost so much money that their only recourse was to be acquired.
I am also willing to concede the other side of the argument- that it's Blackbaud's choice to market this way, and they will suffer (or benefit) from the consequences.
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